Fashion introductions with a twist
Assignment: Creative design and technical execution for market launches
Client: International Fashion Company
Every quarter, a international fashion company organizes an event to showcase the latest collections. And twice a year, they go big with a physical and digital unveiling. As a regular partner, we come up with the concept for this, in collaboration with the client's creatives. The challenge in doing so is always: how does the design fit into the space? Are we staying within budget? What concessions should we make? At Solid Rental, we take such questions seriously and take a structured approach, translating the clients objective into realistic and achievable concepts. We then bring this plan to life with detailed renders and technical drawings.
Our commitment does not stop there. As we feel it is important to include the client in our creative process, we ensure open communication and space for feedback, working together towards eye-catching and successful fashion launches. The production process covers all facets, including canvases, internet, hybrid solutions and livestreams, with our dedicated platform, the Experience Center, being viewed worldwide. Challenges often stem from limited space, where every inch must be utilised. Our strength lies in surveying the site in Vectorworks to maximize technical capabilities. We have since provided over 40 successful market launches with exceptional light, sound and images. Every time, we manage to enchant the audience. Worldwide.
