Opening Westfield Mall of the Netherlands
Assignment: dazzling opening show and livestream concert for Lady Gaga
Client: Unibail-Rodamco-Westfield
Pictures: Nunes dos Anjos & Joni Israeli
Westfield Mall of the Netherlands is one of the largest shopping centers in Europe. This called for a grand opening of international stature, especially since Lady Gaga would release her new album ‘Love for Sale’ here. In co-creation with our partner Obsession we were asked to produce a dazzling opening show to frame the livestream concert. We designed a top-notch audiovisual experience with immaculate light and sound effects on-site and via livestream.
During the opening, guests were welcomed on the red carpet for a moment with the press. Timing of all technological and audiovisual solutions was of the essence. Lady Gaga’s concert was presented by Humberto Tan and Milijuschka Witzenhausen. The album release was simultaneously broadcast live to 21 Westfield shopping centers in 10 different countries. This allowed thousands of fans around the world to listen in. The experience was concluded with an amazing fireworks show on the rooftop of the Mall of the Netherlands.
