PUMA HOUSE
Assignment: Technical production PUMA HOUSE in Paris
Client: International Orange & Co
Pictures: Meesterwerk
The house of sports
2024 was a landmark year for sports and marked the beginning of a powerful collaboration where we played a crucial role as technical producers in a 17-day production in the capital of France. This was the launch of PUMA HOUSE - a unique venue in the capital of France where athletes, partners and guests gathered to relax, celebrate, and fully immerse themselves in the PUMA experience.
Top sport at a technical and creative level
The hotel was equipped with 24 screens showcasing all sports events, and the beautifully designed courtyard featured an impressive main stage hosting interviews, live music, and award ceremonies. Every aspect of the venue reflected the PUMA brand identity.
With dozens of LCD screens strategically placed throughout PUMA HOUSE, we ensured that no sporting moment went unnoticed. The main stage, with its 16m2 LED wall, was a true focal point, where athletes proudly shared their medal victories. Thanks to the expertise and presence of our specialists we could assure that athletes, partners and visitors received the attention and platform they deserved.
NITRO-LAB
The NITROLAB, an interactive space where visitors could explore PUMA’s latest innovations and technological advancements, featured LED screens highlighting this groundbreaking exhibition. With the press of a button, the room was transformed into a stunning visual display, bringing the environment to life. Through the development of a time-coded show, all elements seamlessly integrated, creating a cohesive and captivating experience.
PUMA: “PUMA HOUSE will serve as the epicenter for all things PUMA, offering a dedicated space for athletes, partners, and invited guests to come together to relax, celebrate, and immerse themselves in an electrifying atmosphere.”
