Turn on the Lights
Assignment: Kick-off for the holiday shopping season
Client: Westfield Mall of the Netherlands
Pictures: Joni Israeli & Tycho's Eye Photography
Westfield Mall of the Netherlands, one of the newest and most beautiful shopping centers in the Netherlands, opens the shopping season every year with a wonderful event. With the push of a button and an impressive show, all the Christmas lights in and around The Mall are switched on, marking the festive start of the most wonderful time of the year. The enchanting show, with special effects, dance, drums, singing and Christmas lights created a winter atmosphere.
For this event, in co-production with Obsession, we provided full production support including audio, lighting, security and site production. The result was an unforgettable experience that made the start of the festive season at Westfield Mall of the Netherlands extra special.