Dazzling end-of-year shows
Assignment: Design and technical execution of annual end-of-year show
Client: International fashion company
Pictures: Nico Alsemgeest
For several years in a row, Solid Rental has been responsible for the design and technical production of a fantastic end-of-year party for the employees of a large international fashion company. The aim is to end the year festively and celebrate the successes together. Every year a different theme is devised that really appeals to the imagination. Think of Welcome to Bollywood, The Beat of the Dragon Heart, Studio 54 and The Roaring 20's.
The creative process always starts early in the year. Many parts are custom made and that requires thorough preparation. For every end-of-year show, we are working on brainstorming, designing and testing feasibility from the summertime.
Every event and every location brings its own challenges. For example, is there insufficient load-bearing capacity in the roof of SugarCity for decor and technology? To solve this, we built a huge steel structure on the top floor, so that all parts could still be hung.
Or does the location not have a loading dock to bring in all materials quickly and safely? The solution to this was to build a custom-made loading and unloading deck on the outside of the building. In this way we use our production knowledge to ensure that every event runs smoothly. We are also looking forward to the next production, because here we show how we create unforgettable experiences with a well-thought-out plan, high-quality AV technology, a cool design and good cooperation.
