Grand opening of the Dr. H.P. Heineken Centre
Agency: Plugged Live Shows
End Client: The Heineken Company
Location: Dr. H.P. Heineken Centre, Zoeterwoude
Commissioned by The HEINEKEN Company and in collaboration with Plugged Live Shows, Solid Rental provided the full technical production for the festive opening of the Dr. H.P. Heineken Centre in Zoeterwoude, HEINEKEN’s brand-new Global R&D Centre. A project set in a place where innovation, craftsmanship and pride come together.
A Royal Opening for a Global Brand
The Dr. H.P. Heineken Centre is where tradition meets progress. It’s the beating heart of HEINEKEN’s innovation, a place where new flavours, sustainable packaging and bold brand experiences are developed for a global audience. Our technical production underlined this vision: sleek, forward-thinking and carefully executed to enhance both message and experience.
Technology That Brings the Future to Life
Located next to the largest brewery in Europe, the new R&D Centre is fully dedicated to brewing innovation. The official opening was performed by none other than His Majesty King Willem-Alexander, a proud and historic moment we were honoured to be part of.
Solid Rental provided the complete technical production, including:
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Audio, video, lighting & camera
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Livestreaming to all HEINEKEN employees worldwide
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Power distribution, stage design, kabuki drop & rigging
Celebrating Together with Family
A few days after the official opening, we had the pleasure of supporting another special moment: the family day for HEINEKEN colleagues. Over 300 employees and their families came together to experience the new R&D Centre in a relaxed and festive setting.
The highlight of the day was a guided tour through the building, where young and old could explore the cutting-edge technology and sustainable ambitions that power HEINEKEN’s future. A heartwarming day filled with pride, connection and craftsmanship, and one we were proud to support as technical partner.
