Online sales kick-off for KPN
Assignment: Design and technical implementation for livestream event
Client: Obsession
Pictures: Tycho’s Eye Photography
KPN's annual Sales Business Market kick-off is the start of the year for all sales staff. The aim is to inspire, inform, learn from each other and celebrate successes through collaboration and the right energy to grow. LEF, short for Let's Experience the Future, is the trait KPN believes is needed to connect the Netherlands to a sustainable future. This became the theme of the 2022 sales kick-off. As this fell in the middle of the Covid period, our partner Obsession made a proposal for a studio programme to be broadcast live. Together, we created a design for a studio in the Onderzeebootloods (Submarine Wharf), an iconic building in Rotterdam.
The programme with plenary presentations, break-out spaces for interaction as well as entertainment was to last all day. It was especially challenging to set the camera settings and lighting in such a way that the speakers and sets were attractively highlighted. Everything was geared towards creating an online experience that could be felt at home by the sales staff. We succeeded in this through smooth collaboration with Obsession, the platform and the end client.
