Rebranding Sallaum Lines
Agency: Obsession
End Client: Sallaum Lines
Location: Havenhuis, Antwerpen
Pictures: Nathan Reinds & Nico Alsemgeest
Sallaum Lines aimed to reposition itself as a sustainable player in the shipping industry. For this purpose, our partner Obsession developed a concept to demonstrate that Sallaum Lines is literally and figuratively a 'wavemaker.' The production needed to be realized in just four weeks. Due to the deep understanding between Obsession and Solid, we were able to swiftly collaborate and deliver something spectacular. Our task was to enhance the message through AV technology. In a short period, we devised a technical plan for the unveiling of the new Sallaum Lines logo. We utilized lasers to create waves, from which the new emblem emerged.
The programme with plenary presentations, break-out spaces for interaction as well as entertainment was to last all day. It was especially challenging to set the camera settings and lighting in such a way that the speakers and sets were attractively highlighted. Everything was geared towards creating an online experience that could be felt at home by the sales staff. We succeeded in this through smooth collaboration with Obsession, the platform and the end client.
