KVK Starters Day

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Agency: Obsession
End Client: Kamer van Koophandel
Location: Jaarbeurs, Utrecht 

Pictures: Nico Alsemgeest

KVK Starters Day: Starting your own business made easy!

De Kamer van Koophandel, better known as Chamber of Commerce (KVK or CoC) is the leading organization for entrepreneurship in the Netherlands, representing the entire business sector. In 2023, KVK registered over 276,000 new companies, and every new entrepreneur is required to register. To support these entrepreneurs, KVK organizes the annual Starters Day, which took place at Rotterdam AHOY in 2024. The event concluded with the Innovatie Top 100, showcasing the most groundbreaking innovations in the Netherlands.

Project overview

After a successful edition in 2023, Kamer van Koophandel was eager to look ahead and ensure another successful event in 2024. Through the close collaboration between Solid Rental and Obsession, the professional execution of the event was carefully planned, both practically and technically. For each specific space, we evaluated which audiovisual technology would be best suited to deliver the desired quality.

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A selection of our contributions to this project

  • Installation of various (projection) screens for visual support.
  • Placement of microphones and speakers in different room sizes.
  • Provision of technical support for speakers.
  • Providing headsets for speakers and visitors to ensure optimal experience of the presentations.
  • Rigging installation to highlight speakers and create the right ambiance in the different spaces.
  • Stage construction and fine-tuning for a structured finish.

A step in the right direction

The event’s program offers valuable insights from successful entrepreneurs and KVK partners in the Inspiration Arena. Attendees can ask personal questions to experts from organizations such as the Tax Authorities (Belastingdienst), Qredits, and KVK, and participate in presentations and workshops on topics such as financial planning, market research, and customer acquisition. This not only provides future entrepreneurs with valuable knowledge but also gives them concrete tools to successfully launch and grow their businesses.

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